Why do furniture makers choose to work with a 3D product modeling firm? Let's start with the persistent marketing difficulties a furniture business encounters.
It's difficult to introduce a new product to the market. The company must strike a balance between affordability and efficacy because a high-quality photo depiction can be too expensive to keep inside the budget. A similar problem exists when it comes to promotional materials, and choosing less expensive options might lead to a drop in sales. In all scenarios, the marketer must consider if the promotional materials will result in a sale.
Continue reading to find out how 3D product modeling aids businesses in lowering marketing expenses while increasing sales.
A new product launch is accelerated via 3D product modeling
Manual prototyping is entirely eliminated thanks to 3D product modeling. All a 3D artist needs to create a series of white-background pictures is a textured model. In 3D software, creating an interior scenario for a lifestyle image is comparable to setting up a composition in a studio. And the final output images resemble photographs.
One 3D product model fits all materials and colors
When relying on photos, a furniture producer must create a brand-new prototype for each product variety. The technique is made simpler using a 3D modeling studio since different textures can represent different types of fabrics and coatings on a single model. For example, a 3D artist can photograph a single armchair model with dozens of different types of upholstery, including plush or leather, simple or patterned, green or magenta.
Product Modeling Enables On-Demand Manufacturing
Why not start marketing and selling furniture right away if 3D computer graphics properly reflect it prior to production? Or take it a step further and use on-demand manufacturing? Because the manufacturer supplies exactly what consumers desire and in precisely the same quantities as those in their shopping carts, it becomes considerably simpler to adjust to changing trends. In this manner, the business can react quickly to market changes.
Promoting Products in 3D Lowers Costs
A corporation spends a lot of money on related costs whenever it purchases images for marketing materials. A photo studio must be rented, and transportation costs must be paid by the manufacturer. Additionally, the creator of lifestyle photos must plan ahead and purchase or rent all the objects and decorations. However, 3D modeling businesses only work with digital items. As a result, the businesses that partner with them only pay for modeling and visualization work.
Product 3D modeling reduces the workload for marketers
A simpler approach that requires no physical operations is 3D product modeling. This enables the marketer to create an order and concentrate on other activities that benefit the business.
The foundation for new product launches is 3D modeling
New generations are created by continually updating and improving the same product concepts. Although the model shares many characteristics with its predecessor, marketers must order brand-new prototypes for photographs. In contrast, 3D modeling enables the creation of new design images simply by modifying and rendering older ones.
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